Marketing to India
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Covid-19 Is Exposing the Digital Marketing Fallacy in Tier-I India
How do you maximise RoI from your marketing efforts in regional India?
Tarutr Malhotra
Apr 2, 2020
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Coronavirus Is Causing An Insurance Conundrum
How do you ethically profit off an event that is killing senior citizens and healthy medical professionals indiscriminately?
Tarutr Malhotra
Apr 1, 2020
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Love In The Time Of Coronavirus
It's time to earn your media, not just buy it.
Tarutr Malhotra
Apr 1, 2020
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How Do You Market A Junta Curfew to Regional India?
How did a failed medical policy, in a time of medical crisis and panic, give the government an uncontested public relations boost?
Tarutr Malhotra
Apr 1, 2020
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Karimnagar, Coronavirus, And An Underwhelmed Population
Karimnagar has a coronavirus problem, but their citizens don’t seem to be worried.
Tarutr Malhotra
Apr 1, 2020
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Einstein’s Theory of (Indian Marketing) Insanity
Digital marketing in India is tricky
Tarutr Malhotra
Apr 1, 2020
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Marketing to India is hard.
India is home to 1.34 billion people. 40 of our cities have more than a million inhabitants. I talk about how to advertise to the other 3,960 cities. S…
Tarutr Malhotra
Apr 1, 2020
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